A RUSTIC ROMANCE

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With a collection that draws inspiration from adventures both real and imagined ~ the Lady Amethyst lookbook transports you to another time. Composed of poetic moments and graceful movements with a nostalgic mood of old-world glamour meets breezy garden party ~ this is the story of a multifaceted muse.

On film and through a dreamy lens, Ming Nomchong captures our muse Victoria Germyn in effortless femininity. Wildly romantic, Victoria twirls through the grounds while the images dance with raw ethereal beauty. Set against the ultimate backdrop of rambling greenery, timeworn facades and countryside chateaus, escape with us through the Lady Amethyst collection.



Photography Ming Nomchong
Film Johnny Abegg
Muse Victoria Germyn
Hair Luciana Rose
Makeup Alexis Mahoney
Styling Isabella Pennefather
Styling assist Anna Priestly and Bex Maxwell
Production Mel Carrero
Production assist Anna Benner